公司新闻


您的位置:首页 >> 媒体中心 >> 公司新闻

APEX Experience杂志专访飞天联合

APEX Experience杂志专访飞天联合

日前,飞天联合美国子公司FTS Technologies营销总监Ben Fuller接受了APEX官方杂志Experience的专访,就职业认知、FTS发展、机上互联网解决方案Xstream系统等内容与记者进行了交流,随后该采访刊登在了Experience杂志2018年2-3月刊中。

Ben Fuller,飞天联合美国子公司FTS Technologies营销总监

FTS Technologies是领先的航空互联网基础设施和服务提供商。Ben领导FTS Technologies在南美、北美和加勒比地区的市场和业务开发。加入FTS之前,Ben在digEcor(美国著名平板电脑供应商)担任拉丁美洲销售总监及国际营销总监,具有丰厚的IFEC行业背景。

采访全文如下:

Experience记者:What’s the best career advice you’ve ever received?(你收到过的最好的职业建议是什么?

Ben Fuller:“Own the banker.” People like to do business with people they know, understand and trust. The term “own the banker” refers to who the bank is more likely to lend money to: the guy who attends the banker’s kid’s soccer games, has dinner with his family and becomes a close friend, or the guy who shows up last minute with the world’s greatest idea. Own the bank, own the relationship, be sincere and honest and you can be successful.(成为银行首席客户。人们总是更愿意同自己认识、喜欢、信任的人做生意。“银行首席客户”一词指的是银行更有可能借给钱的人,参加银行从业者孩子足球赛、与他的家人共进晚餐并成为亲密朋友的人,或者是那些在紧急关头带着世界上最棒的主意出现的人。)

Experience记者:What have the last 12 months been like for FTS?(过去的一年,FTS经历了哪些变化?)

Ben Fuller:The last 12 months have gone by super fast and been a whirlwind – in a good way. As a small startup in a risk-averse industry with a number of entrenched companies, it’s been a blast battling to break into the market and get a solid foothold, which we have successfully done. We’ve partnered with five airlines already, received supplemental type certificates from both the FAA and EASA, shown our product around the globe and been well received. We’re excited about 2018 as we continue to grow our footprint and get our product flying in more planes and markets.(时光荏苒,2017年对于FTS来说过的很快,在这一年里FTS也经历了飞速的发展,一切都在朝着好的方向发展。作为一个小型初创企业(注:飞天联合美国公司FTS成立仅2年时间),FTS要进入行业市场并站稳脚面临着很大的挑战,因为大家都知道民航业是一个高度规避风险的行业,并且IFEC领域已经有了一些根基很深的企业,尽管面临重重挑战,FTS还是做到了。我们已经和五家航空公司进行了合作(注:FTS签约的海外航空公司客户,不包括中国市场),分别获得了美国联邦航空管理局和欧洲航空安全局的适航证书,在全球范围内展示了我们的产品并得到了很好的反响。现在,我们对2018年充满了期待,2018年我们将继续加快脚步,让我们的产品在更多的飞机上进行安装,获得更多的市场份额。)

Experience记者:FTS is largely funded by a Chinese enterprise. What are the benefits and the challenges that this presents?(FTS主要由中国企业投资,有什么优势和挑战呢?)

Ben Fuller:The challenge can often be the stigma that if it comes from China, it may have been farmed out to the quickest and lowest bidder and may therefore be lacking in quality. It’s a hurdle we jump over often. Luckily at FTS, we control the entire product, both hardware and software, and we know its background and the quality standards we hold ourselves to, not to mention the FAA, EASA and regional air authorities. That control of our offering then becomes a benefit, as it allows FTS to be more agile, better able to customize solutions and move quickly in the marketplace with a team that is global, smart, efficient and innovative.(挑战可能来源于一个误解,如果这个产品来自于中国,那它很可能出自花费最短生产时间、出价最低的投标商之手,因此可能存在质量问题。我们遇到过很多这样的疑问。但在FTS,我们自己控制产品的整个生产流程,不管是硬件还是软件,我们是最了解产品的人,并且公司定制了完善的质量标准体系,更不用说美国联邦航空管理局、欧洲航空安全局及中国民用航空局严苛的质量标准审核了。自己控制产品的生产流程对FTS来说也是一个优势,这样我们就能更灵活、更好地为客户定制解决方案,用更具全球化的视野、敏捷的眼光、高效的执行力和创新的思维在行业市场上快速出击。)

Experience记者:What is your favorite feature of the Xstream system?(关于FTS机上互联网(IFEC)解决方案—Xstream系统,你最喜欢哪一点?)

Ben Fuller:I love the Flight Butler smartwatch application. It just makes sense for flight attendants to have everything they need in terms of information right on their wrists. It simplifies their job and personalizes the flight experience for the traveler. Every airline wants to drive loyalty – what a simple way to make it happen. Companies can dig through and mine big data all day long and try to find ways to be more effective in a number of areas, but how about knowing passengers’ names, where they’re headed and what carousel their luggage will be at with the info on your wristwatch? It’s simple and powerful at the same time.(我最喜欢的是智能手表应用-Flight Butler。这款应用是专门为客舱空乘人员开发的,空乘人员通过在手表上安装这个应用,可以实时查看需要的任何信息。它简化了空乘人员的工作,也会给乘客带来别样的飞行体验。每家航空公司都想提高乘客忠诚度—这是一种简单的方法。有些公司通过整天挖掘大数据并试图在其他领域寻找一些更有效的方法去了解乘客信息,你能想象仅通过手腕上的手表就能了解到乘客的姓名、目的地、行李位置等信息吗?这种方法真是既简单又有效。)

Experience记者:What do you think FTS products might look like in the year 2050?(你认为FTS的产品在2050年会是什么样子?)

Ben Fuller:Just spitballing here, but how about a seat or small space on an aircraft where you personalize everything around you, from the lighting and ambience to what you are seeing around you? Think of a holodeck on a plane. We would let passengers customize it when they buy their tickets. Imagine the ancillaries that would come from that, all the personal upgrades and customizations. Maybe you’re at the beach or a virtual U2 concert for the whole flight, and then you want to be onstage with a customized guitar. The airline could charge for all three virtual experiences, and everybody wins.(只是在这里随便说说而已,但如果飞机上有一个座位或者小空间,你可以把周围的一切都进行个性化设置,包括灯光、气氛及你看到的一切东西,会怎么样呢?想象一下飞机上装置了全息甲板。我们可以让乘客在购买机票时定制它。那未来航空公司的辅营业务收入很可能来自于乘客的个性化升级和自定义设置。试想,在飞行中,你可能会出现在沙滩上或U2乐队演唱会上,然后你也可能拿着一把定制化吉他出现在舞台上,航空公司可以对这种虚拟体验进行收费。乘客得到了需求满足,航空公司获得了辅营业务收入,人人都是赢家。)

采访原文

APEX ASIA:

2018年3月13-14日,APEX ASIA将在上海雅居乐万豪酒店举行。APEX致力于提升全球航空乘客乘机体验,本次大会将通过国际思想交流、前沿信息分享、行业实践范例学习和最新技术趋势探讨为亚洲机上互联网的发展提供有价值的参考。

飞天联合将受邀做大会发言并参与小组讨论环节现场会碰撞出怎样的思维火花呢?让我们期待稍后的现场报道。